Business Website Redesign Brief
A redesign brief should collect current URLs, weak pages, strong pages, business changes, service updates, content assets, inquiry routes, SEO risks, redirect needs, and launch testing responsibilities.
Information to collect
Checklist
- Old pages are listed
- Important URLs are protected
- Service copy is updated
- Inquiry route is tested
- Sitemap and analytics are checked
Planning sections
Current Website Review
Record the existing pages and what should happen to each page during redesign.
- Keep
- Improve
- Merge
- Redirect
- Remove after review
Business and Content Changes
Write what has changed since the old website was created.
- Services
- Location
- Audience
- Proof points
- Contact details
SEO and URL Safety
Protect old URLs and content that may already support search or trust.
- URL map
- Canonical review
- Meta update
- Schema update
- Sitemap update
Launch QA
Confirm the final website works before sending it live.
- Mobile layout
- Forms
- WhatsApp and email
- Analytics
- Broken links