Lead Management CRM Intake Sheet
A CRM intake sheet should define lead sources, required contact fields, requirement fields, status stages, priority labels, owner assignment, next follow-up date, activity notes, and reports.
Information to collect
Checklist
- Lead sources are listed
- Required fields are minimal
- Stages are defined
- Owner and next date exist
- Reports show pending action
Planning sections
Lead Sources
List where inquiries come from and how they should be tagged.
- Website form
- Phone
- Referral
Lead Fields
Keep only useful fields in the first version.
- Name
- Contact
- Requirement
- Business stage
- Sector
- Message
Pipeline Stages
Use stages that your team can actually maintain.
- New
- Reviewed
- Contacted
- Qualified
- Closed
Reports
Plan the views required for review.
- Open leads
- Overdue follow-ups
- Owner view
- Source view
- Export